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Silicon Valley, Bezos & More! Why Patagonia Is Causing Tech and Finance Bros To Panic...

Philip DeFranco
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Sources/Important Links:
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www.wsj.com/articles/how-the-fleece-vest-became-the-new-corporate-uniform-1532442297
www.cnbc.com/video/2018/08/24/the-fleece-vest-craze.html
instagram.com/midtownuniform/?hl=en
fortune.com/2017/09/29/group-of-white-men-in-patagonia-vests-confused-for-vc-fund-raise-500-million/
www.esquire.com/style/mens-fashion/a22089261/midtown-uniform-vest-business-style/
www.wsj.com/articles/patagonia-triggers-a-market-panic-over-new-rules-on-its-power-vests-11554736920
www.nytimes.com/2019/04/05/fashion/patagonia-fleece-fintech-banking.html
www.buzzfeednews.com/article/katienotopoulos/patagonia-power-vest-policy-change
corpgov.com/rival-vest-maker-scottevest-ceo-says-patagonia-staged-publicity-stunt-offers-discount-with-code-patagonia/
www.usatoday.com/story/money/2018/11/28/patagonia-money-saved-trump-tax-cut-environmental-cause/2143733002/
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Edited by: Jason Mayer
Produced by: Amanda Morones, Elissa Chojnicki
Art Director: Brian Borst
Writing/Research: Elissa Chojnicki, Brian Espinoza, Philip DeFranco
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#DeFranco #Patagonia #MidtownUniform
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Published on

 

May 24, 2019

PatagoniabrotechtechnologyfinancevestsfleeceMidtown UniformThe North FaceenvironmentgreenwashingBillionsSilicon ValleyJared DunnJeff BezosWolf of Wall StreetfintechSCOTTeVESTPhilip DeFrancoThe Philip DeFranco Showsxephilnewsworld newsresponsecurrent eventsfinance 101billions season 4patagonia haulfinance educationworld news nownorth face jacketnorth facepatagonia vestsatirefunnyhulk smashhulk

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Comments 2 445
Eliza Moore
Eliza Moore 3 hours ago
Of course you can pull off the midtown uniform, Phil! ... It unzips. 😂
RobinFlysHigh
RobinFlysHigh 2 days ago
I have no problem with what The North Face did. Actively turning down business with a company known to harm the environment makes sense. Denying companies simply because they don't match their "mission statement" seems snooty and elitist to me
Adrianna Z
Adrianna Z 3 days ago
This just in: Nike stops selling yoga pants to white girls who don’t own a yoga mat./s
Adrianna Z
Adrianna Z 3 days ago
Another reason why they wear vests: way easier to type in a vest.
aa311
aa311 4 days ago
I actually loved the patagonia story
reachthroughreality
I don't know about finance, but the vests probably got big in the tech sector because servers rooms are cold AF, and they have more pockets. Nerds like practical.
Amanda Kucsera
Amanda Kucsera 4 days ago
omg my bf dresses like this (he's a landscaper) cos his boss gave him a vest at work. but its not for fashion...its for comfort. warmth.
LeviathanOps
LeviathanOps 4 days ago
Why should an outdoor, sporting brand be beholden to being a financial market uniform? They have a brand image they want to protect, and they dont want that to be fratty finance bros
GrayLowe
GrayLowe 5 days ago
I think you look good with what you wear Phil! Your choice of attire in your videos suit you
DavidFrostbite
DavidFrostbite 5 days ago
A vest is the quickest way to add pockets to a business casual look. It's functional and comfy. And a coat would be too warm to wear indoors.
Dave Reilly
Dave Reilly 7 days ago
I love your faces midtown uniform merch
Morphic Gaming
Morphic Gaming 9 days ago
Philip de franctown uniform
Archeon Wanlorn
Archeon Wanlorn 10 days ago
Where have you been the past 10000 years... highschool never ends
moondoggy17
moondoggy17 10 days ago
power symbol? vests have always looked dumb
As Bob Sees It
As Bob Sees It 10 days ago
So let me see if I got this right: You CAN choose NOT to do business with someone who doesn't hold the same views as you do, unless you're a cake baker?
Derick Zellar
Derick Zellar 11 days ago
Laborers in the elements? Really? Patagonia is not what I would figure most farm hands can afford to buy. That's fucking ridiculous.
Kamel Labiad
Kamel Labiad 11 days ago
2:29 the status on the left back moved...something strange happened in the background...
Jose John
Jose John 12 days ago
Sweat holy fuck, I feel like I just went on a full on fever dream listening to you explain the complexities of people wearing vests and why they want these vest and how they are panicking about not getting them. How is this a concern for people..
Cristian Colta
Cristian Colta 12 days ago
Why are auto captions always disabled?
Dustin Bannister
Dustin Bannister 12 days ago
I'll take downtown over midtown any day. 900 dollars for that vest? Kevlar vests are cheaper than that, and way better than fleece. Sure, I've 200-300 for boots or a jacket, but those Doc's last forever.
Mom- BionicBomb
Mom- BionicBomb 13 days ago
This is HILARIOUS
Sean Rowland
Sean Rowland 13 days ago
Duckworth LOL!!!
Ono Kimchi
Ono Kimchi 13 days ago
Even if it was just greenwashing .... in my eyes every company that does this is a Hero .... this just throws it in the faces of globalwarming sceptics ... there is alot of work ahead of us :S
MezzaTheHyena
MezzaTheHyena 14 days ago
Lol, of course the people in tech all wear the same exact thing. They can't even think for themselves. They have to regurgitate the same political opinions as the others because they can't stand to be outside of the collective in anyway.
Serena B
Serena B 14 days ago
NORTH FACE'S VALUES?! 🤣🤣🤣 what value would that be?? Stripping live geese of their feathers for a down coats?
Ali Sutherland
Ali Sutherland 14 days ago
Anyone else notice how accurate that leatherman looked on that man.
Esteban Garita
Esteban Garita 15 days ago
I think Patagonia doesn't owe me shit, its their vests, they can sell them to whomever they want.
Bill Brasky
Bill Brasky 17 days ago
Their vest cost over 100 dollars. The brand itself is a status symbol. People who actually work outside wear carhartt.
benglish0411
benglish0411 17 days ago
Watching a seven minute ad. It’s all love.
MikeGlasses
MikeGlasses 17 days ago
Sounds like its time to start a Vest company😅
Erin Willingham
Erin Willingham 17 days ago
I greatly enjoyed this one. I like these “lighter” ones.
Natalia Chaykowski
Natalia Chaykowski 17 days ago
The idea that Patagonia is trying to aim their clothing at "labourers who work in the elements" when their jackets cost 250 - 350$..........................................
Reel Deel
Reel Deel 17 days ago
Patagonia is 1050% green-washing. These vests are made of polyester, which wait for it... is made from fucking oil.
Adam Hillmann
Adam Hillmann 17 days ago
I think Patagonia's goal is to help the environment but even if everything they've done since 1985 was just a PR move, so what? over $100 000 000?! That's fantastic! In the end if they dont want to sell you vests go somewhere else.
Christian Matos
Christian Matos 17 days ago
No idea this was a thing.
Kaged Creations
Kaged Creations 17 days ago
I don’t care who they sell to but why are people outraged about a baker not selling a cake based on their beliefs, but it’s cool for a clothing company to do it?
Amanda Grace
Amanda Grace 17 days ago
As someone who works in NYC and never knew Fi-bros had this uniform now I know and I will laugh silently on the subway every time i See them...
Travis Dunn
Travis Dunn 18 days ago
Sounds like a new Defranco clothing line!
DJ Holiday
DJ Holiday 18 days ago
Lol this is what happens when we treat companies/corporations like people. Let them decide who they wanna see too. Its their money, they can put it wherever they want 😂
Mike Bennett
Mike Bennett 18 days ago
Pretty much just dressing like a frat bro lol, pretty sure this isnt that new
Rachael
Rachael 18 days ago
Finance and tech firms: order your vests. Get them customized elsewhere.
whatiwasgoingtosay
whatiwasgoingtosay 18 days ago
This is some white people nonsense.
Thomas Paul
Thomas Paul 18 days ago
Also: The SF Bay Area is windy as balls.
M eWithoutYou
M eWithoutYou 18 days ago
“...villainize the finance and tech industries” Is that a fucking problem?? Lol
Dillun Claxton
Dillun Claxton 18 days ago
Green wash! LOL! I love it. Hulk Smash.
Garry
Garry 18 days ago
My former music teacher always wears a vest like that..
kuryamtl
kuryamtl 18 days ago
Oh no, no more vests! #RichWhiteGuyHeteroProblems
Zubiila
Zubiila 18 days ago
I don't mind companies being political, but I don't really understand Patagonia's decision to not sell to a certain group of people. Wouldn't it be better to not exclude one of their biggest client groups, and instead use the profit made from that client group on donating/supporting the environment organizations they find important? It just seems like such a waste to exclude such a big client group, just because they're not in the industry you'd prefer your clients to be in. I could understand if it was oil companies, or similar, which has an increased direct affect on the environment, but to exclude all who are not in their prefered client group seems strange.
Marissa Black
Marissa Black 18 days ago
I enjoyed that the man being interviewed about vest sales is wearing a vest haha
Mayonnaise Jane
Mayonnaise Jane 18 days ago
Funny, I had a bunch of these, mostly Old Navy, in my closet from the late 1990s. Just pulled them out of my closet when the trend started. Super cheap option for me. Lol.
Jean-Rene Filion
Jean-Rene Filion 18 days ago
That one with North Face and the oil industry is the funniest, without it you most of North Face products don't exist.
Chiko Miranda
Chiko Miranda 19 days ago
Patagonia is awesome. As a pale dude from a tropical island, that rash guard with the hoodie on it is an essential thing for any beach weekend. Glad to know they’re good for more than just my skin safety.
Daisy
Daisy 19 days ago
Saving the environment isn’t a „personal belief“ and choosing not to support companies that do not do the same isn’t „judging“.
itsalolsquid
itsalolsquid 19 days ago
Lol "Villainizing the tech and finance industries" as if they needed someone else to do that.
Karolita Malachuse
Karolita Malachuse 19 days ago
I think the vest thing is because it's too hot now to wear an actual suit. And of course there's a limit for the AC if you don't want to have money and ecological problems XD
loralie smith
loralie smith 19 days ago
Are you on coke, or did you guys just speed this up? Giving me an effing headache. Makes me think you’re about to try to sell me something....slow the fuck down.
Mc Cheesey
Mc Cheesey 19 days ago
I love you, Phil, but Tuesday is not necessarily us "closing in on the weekend," lol.
darlazy1
darlazy1 19 days ago
lil white statue moves at 2:19
chaos4all
chaos4all 19 days ago
vest = concealed carry. 100%
mmalove98
mmalove98 19 days ago
Whoever made the princess bride x hulk clip deserves a raise
Tiffany M
Tiffany M 19 days ago
They're a big company that's trying to take responsibility for the kinds of relationships they build with their customers. Just because they're not doing /branded vests/ doesn't mean everyone in finance is going to stop buying them. They just won't be promoted through Patagonia. Smart move. It is all about pr, which is exactly as it should be.
Tiffany M
Tiffany M 19 days ago
also could 100% pull off the midtown uniform
youraveragedude
youraveragedude 19 days ago
2:47 is that what you used to call your boss? 😂 your daddy? Omg
Darby Jacobs
Darby Jacobs 19 days ago
I feel like the same people that get mad at patagonia for becoming more exclusive are the same people who get mad at people for boycotting Chik-fil-a.
Burlymon
Burlymon 19 days ago
I work in Tech but never wore the "Midtown Uniform" however Patagonia standing on their principals and backing it up....Just earned my business. SUCK IT E-vest!
Clyde Vids
Clyde Vids 19 days ago
The edit at 8 mins was terrible. Please dont do this...
Zig Bingham
Zig Bingham 19 days ago
In the UK the midtown uniform is usually worn by assholes. Both men and women.
Kat Tea
Kat Tea 19 days ago
Patagonia have always been like this, it's no different from anyone else distancing themselves from people that share different beliefs. The other comments say it better, but they are doing the right thing here. If you want to buy from them, be better to the planet! :)
JBone XC
JBone XC 19 days ago
You can't get a job at Patagonia unless you covet the lifestyle of the brand i.e. if you surf or live an outdoor lifestyle. That's fair enough.
Andrew Sten
Andrew Sten 19 days ago
so why does it seem to be OK for Patagonia to deny business to people based on their beliefs and everyone ok with it but other, smaller businesses do the same and they are vilified? That is a bit of double standard
Admiral Moses
Admiral Moses 19 days ago
Even if Patagonia was less than genuine they are under no obligation to do business with ppl that don't align with their beliefs. Fuck those tech and finance libertarian asshats in their ivory towers, they'd sell their own mothers for a profit.
mostprofoundquiet
mostprofoundquiet 19 days ago
I appreciate the coverage of the story but I'm still laughing too hard at "The Great Fleece Freakout" to form a more educated opinion on the matter.
INCC74656I
INCC74656I 19 days ago
the new schedule of videos on the weekend makes it harder to catch them as they come out
neongreenfruit
neongreenfruit 19 days ago
This is one of those moments where I say, the company can do what they want, and the market will decide. Yay capitalism
HappyLarry
HappyLarry 20 days ago
The CEO of a company called "SCOTTeVEST" who's main market is selling outdoor vests to indoor tech companies...why should ANYONE care what he thinks, even when talking about vests??
MyOwnDesign
MyOwnDesign 20 days ago
I hate vests with passion, but i do think its genuine
Everyday Musician
Everyday Musician 20 days ago
These vests are like golf pants. No thanks.
Jacqueline Colette
Jacqueline Colette 20 days ago
Patagonia has always BEEN about it.
Dwayne Frechette
Dwayne Frechette 20 days ago
I'm wearing a Scottevest right now. Love it. 22 pockets!
M. de k.
M. de k. 20 days ago
Reminds me of the life jacket marty mcfly wore
Allie Purple
Allie Purple 20 days ago
I kinda think more companies should be leaning green and encouraging ppl to adopt a greener lifestyle😊. We humans have to make a shift in the next 20 years or less or there will be nothing left for the next generation. We need shakers and movers to insight change.💜
Natalie Cha
Natalie Cha 20 days ago
i just want to say this is such a good video. like idk where to begin. not only the research, but also the humor, showing all sides, etc. etc. i'm not new to your content and whatnot, but holy...idk this video was so enjoyable. i just had to comment. lol that's it. thank you for all you do!
Manuel David Villalon
great video
Don Bigus
Don Bigus 20 days ago
who cares bro ?
PopeJones Wang
PopeJones Wang 20 days ago
Conservative: It's not right to make a Christian baker make a gay wedding cake! Also conservative: It's not right you won't make a company that rapes the environment a dueche vest! Geeze guys, make up your minds. Can we or can't we refuse people service based on beliefs?
Sam Bender
Sam Bender 20 days ago
I dont know why the hell you made this video but I watched the whole thing so thanks? I guess
anthony mazy
anthony mazy 20 days ago
Wtf I love Patagonia now
reicirith
reicirith 20 days ago
I always thought of that vest as the "dad vest" until heard about this when I read that WSJ article. Also, Patagonia is a fantastic company. The only company I'm okay being a brand whore of. They will repair or replace your gear for free, for life, for the sake of keeping things from landfills/wasting resources. You pay a tiny premium for premium quality, *and* serious business/environmental ethics. wornwear.patagonia.com/
Richard Waller
Richard Waller 20 days ago
I work for a Certified B Corp company..... Weird flex I know, but I'm proud :)
ilovemartinmilner
ilovemartinmilner 20 days ago
Phil could so pull off the mid town uniform.
Pumas Passions
Pumas Passions 20 days ago
“The great fleece crisis.” My God we as a people are in fucking trouble.
ArcTic Frost
ArcTic Frost 20 days ago
Mid Town Uniform be like Rob me I have money
ORCAS ARE BEST
ORCAS ARE BEST 20 days ago
i think patagonia earned a customer.
Ken Price
Ken Price 20 days ago
Phil thank you for this video... but I couldn't care less about this.
Lunos Nocturne
Lunos Nocturne 20 days ago
This is on-fleece.
Gaath Gazmatum
Gaath Gazmatum 20 days ago
Why is it that when the intent is good and the action causes damage, we vilify the person without taking their motivations into consideration, but when the action causes great good and the motive is unclear we're quick to be suspicious and take notice of WHY someone does something? The way it looks, people are just wanting to see the worst regardless. We're all so afraid of each other when we could be doing great things instead.
Mo Shambles
Mo Shambles 20 days ago
wankers
Arceus Flute
Arceus Flute 20 days ago
Patagonia is being genuine, BUT the refusal to sell your product based on someone's job is quite discriminatory. Businessmen are finally becoming lax and adopting more comfortable work practices. Why aren't we encouraging this?
Natalie Landin
Natalie Landin 20 days ago
If a baker can refuse money from gay couples why can't environmentally friendly clothing companies refuse money from those who are financing the end of the planet?
N C
N C 20 days ago
Companies: We'll never get a vest??? We want our vest!!!! Patagonia: You can get them if you look at your business model and implement ways to create a more earth-friendly corporation, you know, for the benefit of all of us. Companies: RIP vest. There's nothing we can do!!!!!
Erin Saunders
Erin Saunders 20 days ago
vests are dumb, but I love the show. keep it up.
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