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Rebranding the Knicks: Steve Stoute takes on Stephen A. and Max’s questions | First Take

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Founder and CEO of Translation and United Masters, and rebranding consultant for the New York Knicks, Steve Stoute, joins First Take to discuss being hired by Knicks owner James Dolan to turn around the New York franchise, a move he compares to the Toronto Raptors calling on Drake to helping with their branding.
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Feb 11, 2020

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