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PUR Cosmetics 100 FOUNDATION SHADES?! I'm Confusion Luv | Jackie Aina

Jackie Aina
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What happens when PUR Cosmetics creates a foundation shade range of 100 SHADES?! Will it be gimmicky? Will it be a flop? Let's talk about it!
P R O D U C T S M E N T I O N E D:
PUR 4 in 1 Love Your Selfie Foundation bit.ly/2HDnvL9
Alissa Ashley x MAC Lipstick bit.ly/2VOGPPt
C O L L A B S
Too Faced Born This Way Foundation (my shade is Chai) www.toofaced.com/jackie

C O N N E C T W I T H M E:
instagram: @jackieaina
snapchat: jackieaina
facebook: Jackie Aina
twitter: @jackieaina

B U S I N E S S:
For business inquiries please contact jackie@rare.global

*Some affiliate links are used, which means I may receive a commission should you decide to click that link and make a purchase. My content is 100% not influenced by brands, PR products received, usage of affiliate links, or brand partnerships.

Changing the standard of beauty, one tutorial at a time :)
Phil 4:13

Howto & Style

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May 19, 2019

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Comments 2 311
Jackie Aina
Jackie Aina Month ago
PEEPUL - before commenting about my feedback, PLEAZ watch the video IN FULL. I beg, seriously. We saw what happened the last time a beauty brand tried to stunt on us with 60 shades (and how much of a flop that was) OF COURSE people are going to be skeptical of 100 shades! A lot of shades does not mean they are all QUALITY and wearable!!!!
onlooker4564
onlooker4564 25 days ago
That thing of you chanting your own name....weird....
Grace Riccini
Grace Riccini 27 days ago
👏👏👏👏👏👏👏
solis
solis 11 hours ago
I love you Jackie. Period. All bad mind & bad attitude kiss her feet. Team Aunt Jackie.
jayla bryant
jayla bryant Day ago
And that’s exactly what I did. Watched another video 🤣
Blu Blaq
Blu Blaq Day ago
You are teaching me soooooo much about makeup. ❤
Ivy Aiken
Ivy Aiken Day ago
it kind of upsets me seeing the jump in shade between the tan and dark. like it is kind of extreme. even tho this is quite good with the diversity the entire makeup community needs to step it up. there are a bunch of slightly different and varying shades in the light but in the dark all the shades are very different and there are definitely shades missing in between. it’s really upsetting because i’m someone who is quite fair but i’m just seeing the favouritism and how unbalanced it is. very disappointing with the entire community with how this is really good but still there is so much improvement that is needed
artemisia trifone
honestly everyone gave this foundation an Amazing review, i think the beauty comunity is sleeping on this!!
Joy Yi
Joy Yi 2 days ago
I don’t think that 100 shades is gimmicky some of us haven’t ever found a perfect shade
Skye bouwkamp
Skye bouwkamp 3 days ago
People say there’s not enough shades and then they say there’s too many shades. No one will ever gonna be happy with what brands do.
Ashley
Ashley 4 hours ago
People were happy with Fenty and their foundation range.
Jackie Aina
Jackie Aina 3 days ago
people don’t watch THE FULL VIDEO before commenting and it shows. those of us who are used to being left out are allowed to be skeptical.
1969Vanessa G
1969Vanessa G 4 days ago
DG 7 is what Jackie picked. DPG 1 As a correcter. picked. Primer Milk Hydrowater primer.
Mollie Schonberger
for those of us ordering online, they have an EXTREMELY extensive shade matcher on their website. I tried it out with several of my foundations and got the same result every time! Way to go, Pur!!
doorframepush
doorframepush 6 days ago
Teint Idole is over-rated imho. I used to use it, the coverage sucks.
Charity Smith
Charity Smith 8 days ago
Pls do a video with the fam!
McKenzie Jones
McKenzie Jones 8 days ago
If you think about every race has their own definition of what is dark for them so it makes sense that their are some colors in the dark category that aren’t dark to you, but they may be dark to people in other cultures who’s used to lighter skin. Does that make sense ?
Jackie Aina
Jackie Aina 8 days ago
that once again ignores specific demographics of people who ACTUALLY are dark. For example there are some Asian cultures who are just as dark as black people are. If we continuously allow what is the “majority” (white) to set the standard a lot of us will continuously be left out.
Ana Allen
Ana Allen 8 days ago
wait.. thats it... out of 100 shades thats the darkest? DISPICABLE JACKIE. snd @PURcosmetics 100 fuckin shades means nothing if theres barely any dark shades. white society strikes again competing w each other n not caring b the consumer. ITS NOT AB HOW MANY SHADES U HAVE IN TOTAL ITS AB HOW MANY DARK SHADES THEIR. like jackie said this is a gimmick
Super Kay
Super Kay 9 days ago
Jackie...did you just hit the whoa? Lmao
A Isse
A Isse 9 days ago
Thank you for the review. I decided to make a purchase based on your review and used your swatches to pick a shade. The foundation is so great but the brush is just okay. I have been wearing the foundation for 2 weeks and I've been getting so many compliments. When I ask people if they know you everyone is like "of course". I have connected with so many people who also follow you. Thank you Jackie for the swatches and for your honest review. Love from Canada! 💕
Victoria Stone
Victoria Stone 10 days ago
I love you!
Fermin Ortiz Jr
Fermin Ortiz Jr 10 days ago
1,000 shades next
Jamie Hargrove
Jamie Hargrove 10 days ago
Where would you suggest going to get a foundation shade match that would have access to a range of good products.
Jamie Hargrove
Jamie Hargrove 10 days ago
The mind your childcare comment hit me hard lol
LB Lipney-Burger
LB Lipney-Burger 11 days ago
Jaaaaackie WHAT foundation brush is that? Dang I want to try it
Oblong Polka Dots
Oblong Polka Dots 11 days ago
Thank you Jackie for remaining focused and bringing the people what they came for: an honest makeup review. We appreciate the time, effort and insight you put into this review. Keep it up!
ren oops
ren oops 12 days ago
Your so pretty and funny it not fair you don't even need make up
Trice Tyme
Trice Tyme 12 days ago
Thanks
The Fallen Star
The Fallen Star 12 days ago
“Yes my thumbnail is missing”. *I deadass thought she meant the video thumbnail*
A Jar of Jam
A Jar of Jam 12 days ago
This was such a thorough review. Thank you!
The Fallen Star
The Fallen Star 12 days ago
Sis send me my shade!!!!
ahgase kayla
ahgase kayla 13 days ago
thanks for such an in depth review! you look amazing
nehv78 Sm
nehv78 Sm 13 days ago
Your makeup looks good.
z a myers
z a myers 13 days ago
I might need to go buy that
Lexi Hamm
Lexi Hamm 13 days ago
only you could complain that 100 shades doesn't fit your standards of the categories... like girl chill you're far from the darkest shade available and there are a variety of undertones... girl you reaching
Jackie Aina
Jackie Aina 13 days ago
if you don’t have dark skin and you watch my videos you do not get to boss me around about what criticisms are unnecessary. women like me have been excluded from the industry for decades. sit this one out. not everything has to appeal to you, Lexi.
Jackie Aina
Jackie Aina 13 days ago
I don’t know how you skipped over the part where I actually pointed out the shades are actually diverse and run very dark. how are YOU, someone 10 shades lighter than me, going to tell me, who is actually of dark skin, what I should consider dark enough? who are you in general? because a lot of you think tan is dark and this is why it’s important to have dark skinned black women in the forefront to share THEIR perspectives on what is considered dark enough and what isn’t.
Lexi Hamm
Lexi Hamm 13 days ago
@Jackie Aina you literally were saying that the shades in "dark" weren't dark... like dude there were still plenty to go through that would be deep enough for you and those deeper than you... it's such an unnecessary criticism
Jackie Aina
Jackie Aina 13 days ago
what are you even talking about like did you even watch the video...
Gwendolyn Solanke
Gwendolyn Solanke 13 days ago
I am gonna try this......just because you said I should be able to find my shade and its light weight.
Mack Doesn’t
Mack Doesn’t 14 days ago
LIGHT RANGE LOOKS SO LIGHT OMG thank goodness
Super Kay
Super Kay 14 days ago
Jackie did you just hit the whoa? 😂😂😂
Betty Bane
Betty Bane 14 days ago
I’m interested in this
Natty L
Natty L 14 days ago
Jackie:yes my thumbnail is missing, mind your own business and worry about your childcare Me: Tass 😂😂😂😂😂 *cant breathe *
Books Boots and Music
Who else will give the entire video a thumbs up because Jackie made ONE funny comment? 🙋🙋🙋🙋😂
The Dodo
The Dodo 14 days ago
When creating the dark category I think they should actually consult several mediums, medium deep, medium dark, dark, medium deep, deep dark etc people of color to gauge the amount of shades they need to produce then average how many categories they need cuz tbh it makes no sense sending out products and calling it diverse if you're not including half of the population that you're targeting when creating and gauging various shades. Because I know that there are many of our people out there who are so dark they have to literally contour with black eye shadow because they can't find their shade so yes it is a step but we need more. Because I am certain that the number of tones and shades of ppl of colour out there does not stop at just a few deep shades.
Charis Sims
Charis Sims 14 days ago
Okay but when I think of olive , I think green ?? Somebody help me out 😭
Audriana Tony
Audriana Tony 14 days ago
O fawk nooo. Where is the theme song sis!! 😂😂
Angie Hoyos
Angie Hoyos 15 days ago
Guys i just started my youtube chanel from zero, would appreciate some love ❤️
IndiaJL
IndiaJL 15 days ago
🤠
Aida G
Aida G 15 days ago
It feels like ester lauder double wear
Nadia Nanette
Nadia Nanette 15 days ago
This girl is good. Lol. Jackie Jackie Jackie. Jackie Jackie
Mary Macfadzen
Mary Macfadzen 15 days ago
It looks like that shade matches you perfectly!
Nikki Raynor
Nikki Raynor 15 days ago
does anyone know what lashes she’s wearing? 🙏🏻
kilyssah
kilyssah 15 days ago
Their website is helpful too with finding your shade.
Beatrice2 2
Beatrice2 2 16 days ago
Contacted PUR and they said Ulta decided on the number of shades they would have in the store and which ones, not PUR
Andrea Guerrero
Andrea Guerrero 16 days ago
Jacki the real MVP tho, suggesting tester bundles for us to find our match in this collection! I'd buy several of those bundles.
Boi I think not
Boi I think not 16 days ago
No one at all: JACKIE: MIND YA BUSINESS AND WORRY BOUT YA CHILD CARE HOW BOUT DAT
kldruh
kldruh 16 days ago
AUNTY JACKIEEE could u make a video of urself fasting for 12 hours like us muslims?
Amoy Hong Ping
Amoy Hong Ping 16 days ago
I would love to have this collection because i have no idea what is my shade or undertone. And a lot of cosmetic stores by me doesn't have a lot of variety
alwayzjello
alwayzjello 16 days ago
Where can I buy the minis?
alwayzjello
alwayzjello 16 days ago
I consider myself in the light to medium category in most foundations, so I was surprised to be in the tan category for this one.
cherrypie37
cherrypie37 16 days ago
During the summer I am about your complexion, living in Germany is interesting on finding shades. But when your African hair braider call you light in July. There are a lot of shades darker than you.
Sunset Gao
Sunset Gao 16 days ago
She looks like she isn’t even wearing foundation! Wowowowow
MelonMonay95
MelonMonay95 16 days ago
I have hope that with 100 shades undertones will be easier for all of us and everyone should have that near perfect match without second guessing or having to mix or manipulate to “make it work” and they look so moisturizing and smooth 😍
Kennedy Montanye
Kennedy Montanye 16 days ago
Pores? WHERE?!?!
Courtney Bracey
Courtney Bracey 17 days ago
“No pores found...error 404” 💀. Loved this review!
Eva Marva
Eva Marva 17 days ago
"100 shades of what SIS? Who is YOU shading? YOURSELF!!??" *Jackie STAPPIT 😭😭💀💀!!* Kite m' viv souple (let me live, please) 😩!!!
Maraviar McCoy
Maraviar McCoy 17 days ago
Pretty foundation and I also have dry and oily combination skin. It's like for the dark shades it's to light and thanks for sharing your information.
jdeang817
jdeang817 17 days ago
I bought the pressed powder for my daughter last night, it looks amazing on her!
SANDRA DUDLEY
SANDRA DUDLEY 17 days ago
Your skin looks beautiful. Even before the foundation!! Gurlllllllll. Love this video. You made me want this foundation even tho I don’t wear full coverage lol
Justine Deruyck
Justine Deruyck 17 days ago
I wonder if the lighter shades in the categories are supposed to be possible concealor shades for the foundation shades in the category.
Ashley Marie
Ashley Marie 17 days ago
i love that you upload so much 💙 i never get tired of hearing you & laughing at how silly you are 💙💙 love you auntie jackie 🥰
doombuggy123
doombuggy123 17 days ago
Shoooooooot, that foundation made your skin look FLAWLESS
AngelsHikari
AngelsHikari 17 days ago
Cool heading there now!
Monica Williams
Monica Williams 17 days ago
Jackie is the female version of Kevin Hart. She makes me laugh so hard! Love ya girl!
my dost
my dost 17 days ago
Does... does she not realise that because something is light on her doesn't mean it's automatically light... like gurl if someone who was deeper then you put on YOUR foundation match it would look white on them. The shade range was bomb and FOR EVERYONE and ya'll still find a way to put down a brand that's so clearly trying...
Aza Briand
Aza Briand 17 days ago
Maybe it’s just on camera but DG6 looks exactly like your skin ❤️
Laporsche La Belle
Laporsche La Belle 17 days ago
I got so many goosebumps thinking about how much she changed the makeup world for us brown skin gals omg I’m shook
Catherine Martinez
Catherine Martinez 18 days ago
Keep killing it I love your reviews! This is Cat I met you at the elfbeautysquad event in NYC! I hope all is well and remember how you said keep pushing with my ASL? I’m still doing that 🔥🙌🏼❤️
Sabrina Mitchell
Sabrina Mitchell 18 days ago
That's a generous pump, i do love me a generous pump.... Me too sis, me too
MUMT Kayla
MUMT Kayla 13 days ago
Sabrina Mitchell girl 👏🏻 I just choked on my Reese’s puffs!
Gwen's World
Gwen's World 18 days ago
Can you do a video about shade matching to your sisters and cousins?
Heather Monroe
Heather Monroe 18 days ago
Jackie you look so beautiful!!
Isaiah Jerome
Isaiah Jerome 18 days ago
👑👑👑👑👑
Krys_tal
Krys_tal 18 days ago
Sadly the ulta's in my area do not carry the deeper shades, surprise, surprise.
Classy Lady
Classy Lady 19 days ago
That's a pretty foundation on you girl!
Jackie Aina
Jackie Aina 19 days ago
thank you!
Briante Epps
Briante Epps 19 days ago
Yes!! I'm glad that this foundation worked for you and wore so beautifully. Looks like PUR really came out the gate SWINGING 🙌❤
GRACE KALE-LEE
GRACE KALE-LEE 19 days ago
I don’t even wear foundation anymore, but I NEED this! It’s soooo glowy.
Jordan Fincher
Jordan Fincher 19 days ago
SPACKLE
Ruru Home
Ruru Home 19 days ago
No pores found... error 404!! 🤣🤣🤣🤣
Nicole Rocamora
Nicole Rocamora 20 days ago
Ok so now I have to immediately buy the milk primer AND this foundation. Thanks Jackie
Alejandra Garcia
Alejandra Garcia 20 days ago
Love watching you, always making me laugh!😂❤️
Halie Knowles
Halie Knowles 20 days ago
Hey @jackieaina I think your Instagram was hacked bc for some reason I’m blocked. Would love it if you could reach out so I could continue supporting you on all your platforms❤️
Ashley Smith !
Ashley Smith ! 20 days ago
OK ! So am I the only person digging this calm black look or whatever 😁
Jai Fierce
Jai Fierce 20 days ago
I swear I freaking love herrrrr! 😂💀
Tatyanna Aaliyah
Tatyanna Aaliyah 20 days ago
Auntie just start your own cosmetic line pleaseeeeeee!!!! 😩😩😩😩
Mrudula Akkinepally
Love the content! But please do an updated best concealer video!!! Thank youuuu
Sugru Y
Sugru Y 20 days ago
Jackie is basically the iiSuperwomanii of the beaut community
K H
K H 20 days ago
You seem angry in this video....
Jalah Davis
Jalah Davis 20 days ago
So how do you get the full box
Lizzeth Morales
Lizzeth Morales 21 day ago
I really wanna go get this now. Look what u made me do! Making me wanna spend money! I'm supposed to be saving!! Lol. Love you gurrllllll!!!!
Maxi Edwards
Maxi Edwards 21 day ago
I love the way you support other influencers of color. Nyman actually shouted you out on one of her last videos as well. Kudos ladies. I love it!
Briana Hanks
Briana Hanks 21 day ago
I'm LIVING for this eye look and the foundation is truly flawless based on your and Alissa's video
Miz Honey
Miz Honey 21 day ago
Imagine my surprise to realize I was “dark” in makeup. Up until the last couple years even being medium by black standards my shade has been one of the last shades in the line or I’m forced to mix the jump between two shades just left me out completely
Malene von-Ahnen
Malene von-Ahnen 21 day ago
Buuut whyyy is it soo hard to make deep deep dark foundations?? I dont get it...Is there some ingredient thats expensive or? Not enough help in the lab? I mean Nyma's skincolor +++ needs bronzer, contour and foundations...fair foundations are all over, we dont need more fair foundation options!!
AngelaMUA
AngelaMUA 21 day ago
"Calmfully" 🤣🤣🤣
Isabel Manahl
Isabel Manahl 21 day ago
“Y’all got the secret sauce we need to talk”😂😂
ASHLYN
ASHLYN 21 day ago
Am I the only one who has pale ass skin but I still watch Jackie bc she has such a great personality and it’s interesting to see how foundations look on other skin tones.
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