Play New | Nike

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Give golf a go like World Champion sprinter Dina Asher-Smith. Or take a swing at tennis like WNBA star Sabrina Ionescu. Step up to the plate with eight-time Paralympic international medalist Blake Leeper or take aim at archery like award-winning artist Rosalía. Whatever it is you want to do, go for it.

Sure, it might not be pretty. 😬 But, trying something you’ve never done before is how you Play New. And that’s always a win. 🙌

Join us: go.nike.com/-yWoY4sB5Ik

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Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)

Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.

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Published on


May 6, 2021




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Comments 0
Dan MG
Dan MG 16 hours ago
This is the best promo ever. Do you know why? Because it feel real, sincerelly, for real people. Congrats 👏
Frost The Wolf
This was the longest minute I've sat through
Hello so nice and beautifull Amazing one
George Schulz
George Schulz 3 days ago
Does Nike ever stop virtue signalling. Stick to selling clothes
Stefan Jr
Stefan Jr 5 days ago
[> Viagra Boys
コカ 6 days ago
Axery VibzZz
Axery VibzZz 7 days ago
Yoooooo my best friend is in the boxing part letsssss gooooooo
Brytan Keeham
Brytan Keeham 8 days ago
11 days ago
아 이게 나이키 광고였어?.!
Joe Speno
Joe Speno 13 days ago
La Rosalia !!
Ota & Drasis
Ota & Drasis 13 days ago
The remixed version of Sports by Viagra Boys is amazing lmao
La Flame
La Flame 14 days ago
60 mil views and only 6k likes 😭
MS Pimintel 🇺🇸♥️💎
Mark Griffin
Mark Griffin 16 days ago
Best shoes
Nike 16 days ago
vishnu kanhan
vishnu kanhan 18 days ago
Only company's ad I searched for. Nike❤️
araceli p
araceli p 20 days ago
Does this has any stereotype ? It's for my English class 😅
John Doe
John Doe 20 days ago
Coolest voice for a woman ever.
John Lancaster
John Lancaster 20 days ago
I only watch this ad cause the voice that yells “WIPING OUT” makes me laugh.
john susan
john susan 20 days ago
Glad to see the Viagra Boys getting some attention
PolyMathDadLab 21 day ago
nike: just do it viagra boys: CIGARETTES
Brian Newham
Brian Newham 21 day ago
My favorite sport? Cigarettes.
笠原茄椅菰 21 day ago
良いCMですね。日本のCMとは大違い。 どうしてこれをそのまま日本語にしなかったのか?
DarkSith4295 22 days ago
Music please ??
DarkSith4295 20 days ago
Okay, I've found it, it is Sports by Viagra Boys
The_Master_Memers 20 days ago
Sports by Viagra Boys
plumaypapel 22 days ago
How to sell sh..oes to woke people.
Randolph de Leon
Randolph de Leon 22 days ago
It amazes me how i still can't seem to make up my mind on who voiced over this commercial. A kid boy? A teenage girl?
Uchiha Aizen
Uchiha Aizen 22 days ago
Pls anyone knows the korean play new ad song, everyone speaks korean over there... So i came here
José Q R
José Q R 22 days ago
what a realistic video!
Neo Moe
Neo Moe 22 days ago
I would have been happier if the ad was for adidas
Jared King
Jared King 23 days ago
Yo solo vengo a darle dislike a este comercial todo feo
Derek 23 days ago
This commercial irks me to no end. Kid doesn’t have his hands up. Dude cannonballs into a pool from a 10m tower. People shooting arrows without any regard for human life. Ya shoot an arrow through your friends heart that doesn’t suck at all. The only thing that sucks is this commercial. I get it. You’re trying to encourage people to try new things. Don’t get down on yourself. But this was a swing in the total opposite direction. Get a focus group next time. Edit - and I’ve seen better golf swings in a before shot in an infomercial. Nobody’s swing is that bad. Nobody misses the ball by 4 feet hacking a full mud radius like that. It’s just insulting. End of rant.
Steve Swift
Steve Swift 23 days ago
Lick the bag, cant get it up, research chemicals..... ha loved these guys for ages 🤣
Alan Herbert
Alan Herbert 23 days ago
Chris Clarke
Chris Clarke 23 days ago
Sadie adler right??
Andrew Ferguson
Andrew Ferguson 23 days ago
44 years on this planet and this is the first time I ever rewinded an ad to watch again. You owe your ad team a pay rise.
Sajjad Ahmed
Sajjad Ahmed 23 days ago
This is a great advert
ぬめこ 23 days ago
ِ 23 days ago
Dallas Cunningham
Dallas Cunningham 24 days ago
Genius marketing strategy
Ngugi Waithima, PhD
Loved to see Dina Asher-Smith. Rooting for a great Olympics. Asher-Smith V Sha'Carri Richardson V Thompson-Herah will be something to watch!!
Phoebe 109
Phoebe 109 24 days ago
Jordan at 0:44
Rahjur Krheg
Rahjur Krheg 24 days ago
Viagra boys!! Fuck yeah bruv
AB C 24 days ago
AB C 24 days ago
AB C 24 days ago
This ad is too far its making me to angry and annnoyed and make want a adblocker i know the edit are good but stop spamming its soo stupid
Cash Rules35
Cash Rules35 25 days ago
The fact this is the 3rd most viewed Nike video with 56million views in a matter of weeks is bonkers
sweet518 25 days ago
shrimptech enterprises biggest deal yet
Chapel Hill Media
Chapel Hill Media 25 days ago
Admittedly, we missed the Nike swoosh in the "Play New" text at the end of this video when we first saw it on MLB TV. A near-phenomenal 60-second ad: The audience is clear: 16 to 20-somethings who are fitness-minded (Whether or not athletically-inclined). The emotion spot on: Confidence in your willingness to try new things; Appreciated for your efforts. Near-phenomenal because it is missing a clear call to action. After a great lead-up, we found ourselves initially scratching our heads at the end. Granted, we haven't (yet) worked with multibillion-dollar clients. Their objectives probably aren't the same as SMBs. Wondering what would be the outcome if this spot ended with, "Whatever your next thing is, we have the shoe that fits you. Nike.com".
Alex Black
Alex Black 25 days ago
i like it
TENAXIS 25 days ago
This is the most important ad ever shown to me, just before my level 2 CFA exam too. This is motivating. Thank you Nike
Meerpants Day ago
are you even a real person?
KT Koi
KT Koi 25 days ago
You did good Nike.
Yeon Ackerman
Yeon Ackerman 26 days ago
Last Strand
Last Strand 26 days ago
56 million views in two weeks... Thanks, You Tube algorithm
Veterano 26 days ago
donna scudella
donna scudella 26 days ago
merry i
ashley john
ashley john 26 days ago
I searched for this add because of this woman's voice. It's sooo....
Charles Wood
Charles Wood 26 days ago
I'm only here for the Viagra boys and a laugh
Alexandra J
Alexandra J 26 days ago
This is the most amazing ad that I've ever seen. Powerful!
Gilang Pratama
Gilang Pratama 26 days ago
Wait... Making comeback to golf?
05mertbskn05 27 days ago
This ad appeared 30 times in a 10-minute video.
Anthony Liberto
Anthony Liberto 27 days ago
You people really like this?
LOW 27 days ago
Amazing Abella Danger to narrator
Ayse Tuer
Ayse Tuer 27 days ago
Tr seslendiricisi ezgi mola mı bana mi öyle geldi
Online Friend
Online Friend 27 days ago
tardigrade 27 days ago
Selling out to corporate overlords, yeah, that's a sport.
Muzaffer Ç.
Muzaffer Ç. 27 days ago
I am bored this ad. Everytime after a video finish or starting time just come and say: you know what?
Innaz Nassah
Innaz Nassah 28 days ago
Feels like my childhood, nothing's changed.... Never stop learning 💪
Никита Яковлев
Использовать в рекламе Nike, трек в клипе на который чел ходит в одежде Adidas это прям шикарно)
Karma 28 days ago
Me getting motivated and doing frontflip for breaking my a$#
Vittorio Perazzi
Vittorio Perazzi 28 days ago
filmkito 28 days ago
WormVsDaWrld 28 days ago
What font is play new?
NeonzFN 28 days ago
i was told by my teacher to go here lol
That Florida Kid
That Florida Kid 28 days ago
So Nike makes one "inspirational" commercial and y'all forget they have child slaves? 💀
Tooky Tames
Tooky Tames 28 days ago
Smiling ear to ear!
03N0AT0M27 28 days ago
AB C 24 days ago
agreed i wish the ad was shut down
nazeer mohammad
nazeer mohammad 28 days ago
fking hate tis fk ad coming back again and again
Фраер 28 days ago
ни одного белого мужчины во всем ролике, если есть мужчина то это либо негр либо азиат. Трубят об ущемлении, а сами притесняют людей с другим цветом кожи.👍 что не скажешь о женщинах, женщины ведь у нас автоматически притесняемый пол, поэтому в этом случае цвет кожи неважен))))
Marc Company Ricci
Marc Company Ricci 28 days ago
Shailon Noelle
Shailon Noelle 29 days ago
Finally viagra boys getting the notoriety they deserve
Алёна Матвеева
Лучше рекламы я не видела
Derek Chandler
Derek Chandler 29 days ago
I really really love this ad. It made me very emotional I don’t know why but this is the stuff people all over the world need to see. People need to hope again. People need to feel that they can succeed because honestly in theory we all can but in practice (for the most of at least) life kinda sucks and there’s no light at the end of the tunnel. And so in a new pandemic age and a new all age altogether we try these new things and we struggle but by all means and God willing. Keep doing that new thing! It sucks now but it gets better if you better it! So be better!
Meerpants Day ago
Its just an ad bro, they want you to buy their shoes
Kris Ayres
Kris Ayres 29 days ago
Why are there no white males in this commercial? Are we no longer important?
Lucifer Morningstar
Stop spamming this ad in its full duration all over platforms. This only makes people hate and blacklist you. So yeah that’s exactly what I did. Goodbye Nike, hello Adidas
R 29 days ago
I like his voice! His voice reminds me Tom Holland.
Ceejayen 16 days ago
That’s a girl/woman lol
Marian Pantiru
Marian Pantiru 29 days ago
The voice seems Naruto's xd
Jesse Silvestre III
Great commercial by NIKE FINALLY!
Diego Lopez
Diego Lopez Month ago
That’s actually a pretty good ad. Fun and relatable. Well done Nike!
Adriana Rodriguez
stephenstiles2 Month ago
Nike's advertising department knows about sucking lately. Too much wokeness. A shame. They make good shoes
Alyshia Fevrier
Alyshia Fevrier Month ago
Thought the voice actress was Odessa A’ Zion. Aka Joey Delmarco from Grand Army. Update: It is Odessa she posted it on her Instagram. Not that red dead redemption girl.
колдан романов
Sadie Adler?
winna077 Month ago
Shrimptech stock is looking up boys!
English McMuffin
Why is he swinging like that and How do you miss that many shots and then get knocked out like that, now that’s rough 💀
Shel ATGmail
Shel ATGmail Month ago
Thank you
Görkem Can Öztürk
How can I listen to the only song?
Öğretmenim Benim
Bu reklama bayıldım. Harika bir yaklaşım olmuş..
Adel Blake
Adel Blake Month ago
Sports by Viagra Boys is about Toxic Masculinity, so it's kinda funny to see it being used in an add for sports gear
Dominik Otto
Dominik Otto 18 days ago
i think it is about sports, but i am not sure..
PolyMathDadLab 21 day ago
die a hero or live long enough to be in a nike commercial
BenTARKAN Month ago
You know what?
TJ Booker
TJ Booker Month ago
with this ad, who needs a movie?
Pøtter_JBalvin ♫
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