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I Tried UNISEX MAKEUP! WTF!

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Givenchy recently came out with makeup for ALL GENDERS… yes people, unisex makeup apparently is a thing. In my opinion a thing nobody asked for because makeup already is for EVERYBODY! Makeup doesn’t need labels! But how do these products apply? Are they any good? Let’s find out!
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Mar 17, 2019

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Comments 4 854
NikkieTutorials
NikkieTutorials Month ago
*WHAT ARE YOU GUYS' THOUGHTS????* I'm a little pissed tbh...
Galexy luv
Galexy luv 9 days ago
No I like how it’s “unisex” but it’s called MR. Unisex 😒like wtf
Elliott Foote
Elliott Foote 12 days ago
Why make an entire makeup collection with a “unisex” label slapped on it when all you need to do as a company is market/advertise PRE-EXISTING makeup differently so that it is more inclusive? i.e. use male models, don’t just use sparkles and glitter on packaging, etc.
Tegan Rogers
Tegan Rogers 13 days ago
Couldn’t agree more there is no such thing as male makeup and female makeup
THIS IS PATRICK!!!
NikkieTutorials you mean your
EdenP
EdenP 7 hours ago
It's definitely a marketing strategy. They used masculine packaging, called each product Mr., and changed the name to more simple things so that the people starting with those wouldn't understand the words of other products, e.g. concealer, and have to stay with that company. I also think they called it unisex because of the backlash saying makeup for men, or that would only be seen as for feminine guys, or in this toxic masculinity system the man could buy it and not feel judged as it's unisex so they could be buying it for their gf or mum I was surprised that there didn't seem to be any instructions, or if there was Nikki didn't look at them. Also I was expecting a beard filler too as that would actually be useful as a unisex product, beard/brow filler, something like that If you want to review a true unisex company then you should try fluide
Lexi Senpai
Lexi Senpai Day ago
It’s obviously targeted towards men they just being extra
Lexi Senpai
Lexi Senpai Day ago
Isn’t makeup in general already unisex ?
Nicolle Mlynarek
Unisex Makeup is redundant. All makeup is unisex 🤦🏻‍♀️
Tara Lynn
Tara Lynn 3 days ago
I think this was a good idea for asexual people. But that’s just me
Emily Johnston
Emily Johnston 4 days ago
Her hoodie is giving me thug vibes & then she goes “what’s up” she didn’t choose the thug life, thug life chose her 😂
madi mcelwee
madi mcelwee 4 days ago
makeup was originally made for men...
Avaaa
Avaaa 4 days ago
Makeup is unisex who cares if it’s pink or have hearts if you go to the men’s section of a clothing store they have pink shirts that also have hearts
thomas van amelsfort
your kanker uglij
Krystyna Rohde
Krystyna Rohde 7 days ago
Nikkie putting things on her face that look like absolutely nothing for 13 mins straight
lexie cisneros
lexie cisneros 8 days ago
Makeup is for boys and girls you are so true Nikki!!✌🙅💁
Damian Kaos
Damian Kaos 10 days ago
Ill stick with my laura mercier tarte morphe nars stuff thanks
THIS IS PATRICK!!!
THIS IS PATRICK!!! 11 days ago
Makeup is worn by boys and girls and it wasn’t targeted to a specific gender then it never said for girls only or boys only or for both genders it was just makeup
Brittany S
Brittany S 13 days ago
“Makeup doesn’t have labels” Calls product a she
Bianca Juliani
Bianca Juliani 13 days ago
Nikki: i’m taking the tiniest amount possible Also Nikki: OK so it seems I finished the primer bottle
xoxCuteNoorxox MSP
xoxCuteNoorxox MSP 14 days ago
I tought the tile said i tried sex makeup
mlm2167
mlm2167 15 days ago
It looks orangey! Wait until you go outside!😱😳
Mags Albergaria
Mags Albergaria 16 days ago
The irony of them saying it’s “unisex” but they call their products “mister”
Lukas Mec
Lukas Mec 17 days ago
I’m a male and to me it doesn’t matter whether it says unisex or not. it still feels kind of weird when going to the shop and buying things in pink packaging with all the “female slogans” on it. Also many guys fear of being judged for that but in the end i’d prefer to get a good quality product instead of a crappy “unisex” one,
Laima B.
Laima B. 17 days ago
Unisex make up? Did they mean marketing targeted @ fragile masculinity? No one truly comfortable with their gender identity gives a damn about labeling makeup already 🤷🏻‍♀️
Mary's Beauty
Mary's Beauty 17 days ago
Yeeeeaaaaaah this line was basically pointless.
hopey g
hopey g 17 days ago
If a guy is interested in getting into makeup, there’s millions of products he already has to choose from. I think it’s nice that this line appeals to a different democratic. The makeup industry is massive and can be challenging to dive into. Makeup is already unisex I agree, but plenty of guys still have an internal judgement towards using it. It could have been done better but I think the idea could expand the demographic of makeup even more than it had already reached.
Rachel Warner
Rachel Warner 17 days ago
Theyre not supposed to be full coverage/full glam. Im sure theyre supposed to be unrecognizable. The glow gel im sure would look great if you took a decent amount and spread it around like a moisturizer. the concealer isnt supposed to completely conceal your skin, it will just give a little coverage where you need it. I think that making it for men is just a better way to make a line of natural looking makeup products..
Kayleah Bell
Kayleah Bell 17 days ago
Is it just me or did anyone else think makeup was already for everyone???😂🤣🤣🤣
FrkKatch
FrkKatch 17 days ago
Preach queeeen 🙌🏻🙌🏻👑👑
Chanel van slooten
Chanel van slooten 18 days ago
Oui oui, I want some food in my belly. Love this comment 😂❤
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Nick Cs
Nick Cs 18 days ago
makeup is a one size fits all❤
Emily Anderson
Emily Anderson 18 days ago
That’s a fail Givenchy
Sabrina Latham
Sabrina Latham 18 days ago
I think this collection was targeted more towards more "masculine" men (or women). The reason why everything is super sheer is that straight men are probably not going to want full, max, coverage, but just a little bit. This set would probably be good if you are just getting into make up because it seems to have most of the essentials and seems pretty easy to apply. Or, it just might be something entirely different and just a marketing strategy so that people see it online, and say, "Ooh, what's that? I want to try it!" and Givenchy ends up getting your money. I dunno, I'm just guessing. 😐
kyan78
kyan78 19 days ago
Honestly, i feel it’s more to make it accessible for men. Men generally don’t know much about make-up and probably have different needs (eg more natural looking sheen products instead of full coverage). Maybe it’s marketing, but to be fair, there’s also men’s/women’s deodorant, moisturizes and razors - wouldn’t that also be the same (and worth a rand?). What do you think of the Boy de Chanel?
allaine_ lia
allaine_ lia 19 days ago
"That looks like diluted poop" 😂😂😂😂
Love Horsemanship- Loyalty Over Violent Engagement
The only things that need labels are clothes (size) and food (expiry date).
madison clifton
madison clifton 20 days ago
lolz makeup is just pigment on your face why is there so much stigma
DesolateArt
DesolateArt 21 day ago
Why cant they just have a line for guys who want to make themselves feel better about themselves, like dark circles etc, so straight guys can go get some without feeling embarrassed?
Cate Fry
Cate Fry 21 day ago
I can honestly say Givenchy is just trying to get there name talked about which it worked, but gimmicks like this are more of a turnoff to me. So I wouldn’t run out and buy anything from them just because it imo is kinda shady.
hani hajjar
hani hajjar 21 day ago
Tbh the concealer sounded nice the rest was meaningless to me! I have black under my eyes the others didn’t give me that wow factor! And this mister label thing what’s up with that!? I thought it was “unisex”. I believe it is just marketing to look different and, well, to sell! I wouldn’t recommend nor buy 💁🏻‍♂️
La RaPi
La RaPi 21 day ago
Tbh I hope mu doesn't become the norm for men only because they all ready look good without it. Idk
Jay Lewis
Jay Lewis 21 day ago
Make up is unisex, i use make up all the time for various reasons. However, i can see why a lot of guys, gay or straight, are hesitant with make up because A) A vast majority of make up is marketed for females, B) Boys by society in general are told that make up is for women, except for under rare circumstances. This collection might help guys feel a bit more comfortable with make up, but in the end it seems to follow more them riding the inclusive trend. Also i dont understand these products? not only are those pens really useful for a handful of people, it also doesn't seem user friendly, making guys new to make up hesitant once again. And i have no idea what that gel is for.
La RaPi
La RaPi 21 day ago
Most would only use it if it was bought as a gift for them as well maybe lol my bro only uses skin care because I got him a men's range. He also uses concealer (not his own, yet?) on blemishes.. He is a 6'4 officer. I'm proud haha.
Freddy Venti
Freddy Venti 21 day ago
I believe when you said her you missed the chance of saying “herm”😂
THIS IS PATRICK!!!
Did nobody noticed she meant to put your instead of you
Rachel Modha
Rachel Modha 22 days ago
Givenchy oui oui I want some food in my belly 😂😂😂😂. I’m actually dying
Stranger Things
Stranger Things 22 days ago
I think they've just said unisex because there like because its 2019/2018 people will buy it more . When obviously all makeup is unisex😂
foochtube
foochtube 22 days ago
I just bought concealer today from Sephora, and I even my skin tone with bronzer... I do it purely to hide the darkness under my eyes. I also do it because it makes me feel more comfortable. Both products are "make up", for "girls", but like you said Nikkie, make up is or everyone!! So lets all enjoy it!
artluver94c
artluver94c 22 days ago
This is pure money grubbing. Givenchy didn't want to call it a men's line because it would close out sales from women but it is completely trying to get money from men so they aren't embarrassed to use "girl products" it continues toxic masculinity. It's the same reason they have razors, shampoo, hair products marketed for "men" with dark black and blue packaging. Let people wear and use whatever products they want to!
itz_jaden Emily Jaden Etris
Who else never skips that Ad’s bc you know it takes from a shisters paycheck????
Just Maiyah
Just Maiyah 23 days ago
Died when you was talking about the eyebrow gel 😩😩
Ashley Fletchall
Ashley Fletchall 23 days ago
I think it's just geared more towards straight men.
Emir Taner
Emir Taner 23 days ago
i am a male and i use concealer and foundation and idont care bout packed i care about quality of the product and im not gonna fall in to the marketing sh*t. sorry givnchy
Angie Castillo
Angie Castillo 24 days ago
If you're a dude and would like to try out makeup check up korean makeup brands, there are plenty of them that are targeted for men or are unisex (without openly calling it unisex for marketing purposes) starting with the packaging, to the properties and all that stuff. Givenchy ain't the first brand to go unisex, you just have to search somewhere else and be open for other options (more affordable, I must say)
Chelsea Taylor
Chelsea Taylor 24 days ago
the tea is makeup is and always was unisex
Ana
Ana 24 days ago
For me personally, I feel that the beauty gurus and influencers might have genderized makeup a bit when they began to say for example "She is pigmented" instead of "It is pigmented" when they review or swatch products. I have never understood why that trend began.
channiejj1986
channiejj1986 24 days ago
Hoii Nikkie! Loveee je tutorials!! ik vroeg mij af tijdens het bekijken van deze tutorial aangezien er dus ook al "Unisex" make up bestaat, bestaat er ook "Biologische" make up? Smeer het sap van een rode roos op lip, (als het uberhaubt sap heeft🤣) en Voila, rode lippen!!?? Bestaat dat? Kan dat? En is het misschien een uitdaging..? Of had je dat al een x gedaan🤔 Groetjes Chantal.
madi5286
madi5286 25 days ago
I think this product is great because it serves a really underserved market: - homophobic men who think they'll die if someone assumes they're gay - bigoted family members buying makeup for a boy who has expressed interest in it Glad these good folks have more options now :/
Grace Ordung
Grace Ordung 25 days ago
I feel like if they wanted to market to men or straight men specifically they could have released a line with minimal packaging that focused on a more natural look/ less coverage. Especially if they focused on the aspect of not needing a blush or beauty sponge for application.
Abigail Montgomery
Abigail Montgomery 25 days ago
You could have done the exact same thing with other products. If they would just change the marketing to include both sexes, it would work
Danica R
Danica R 25 days ago
what
brianna wood
brianna wood 25 days ago
if it’s unisex why is the name “mr.” 🤔
Abraham E
Abraham E 25 days ago
by labeling something as unisex you insinuate that other makeup isn’t unisex
Jocelyn Menendez-Aponte
If anything this line is less unisex than other makeup because it calls it the “mister” line.
Marley Bayne
Marley Bayne 25 days ago
Ummmmm yeah.... Exactly where in the rule book does it say that only women can wear makeup? Art is for everyone: female, male, and everything in between. 💜
War Sa
War Sa 25 days ago
😙👍
Kelley Barrera
Kelley Barrera 25 days ago
If you want a good brow gel try out colourpop’s! You can get clear or tinted and the tinted is really pigmented. It stays wet for quite a bit (about 30 mins) but after it’s dried it’s not going anywhere.
Maggie Lieb
Maggie Lieb 26 days ago
Do they want to target stright men who want to look flawless but not have the stigma around "wearing makeup"?
Lillian Towne
Lillian Towne 26 days ago
a really good cheep eyebrow gel is the elf clear eyebrow eyelash duo. the eyelash part isn’t amazing but the eyebrow gels great
Lillian Towne
Lillian Towne 26 days ago
and it’s 2.00 at walmart
korinna kettle
korinna kettle 26 days ago
What mirror does Nikkie use?
In Sook Bang
In Sook Bang 26 days ago
It seems like they were more targeting men than all genders, which is silly because there are already make up brands that cater to cis het men. Not as many as the ones that cater to femmes, but like....I just don't get it. I agree it's a marketing ploy, not an attempt at true inclusivity.
A K
A K 26 days ago
I’m a bisexual man and I use tarte shape tape haha
TheStarpipe
TheStarpipe 26 days ago
I get the idea of like creating a line for average straight male that doesn't use makeup but would like to have a little something to umpf up their presentation of themselves without being too out there and feeling too girly about it, i just think they marketed it kind of wrong. I think they had this "male" line in mind and they were like "no, we can't do that that's kinda sexist" so they named it ✨🙌unisex🙌✨ like that's the most revolutionary idea ever. I think they know 100% that make up is for all genders, they tried to make it an ~inclusive~ male line which, obviously, didn't carry out that well
Mariana Rojas
Mariana Rojas 26 days ago
There's only one thing i can't stand about nikkie... why the hell she always be using the tiniest mirrors in the world 🤬 first the nars one and now the Fendi one. Heck they're not even mirrors they're makeup kits with a mirror .... enough of my rant love u nikkieee
Mariana Rojas
Mariana Rojas 26 days ago
Imagine not understanding a joke
Sophine Nijland
Sophine Nijland 26 days ago
Mariana Rojas imagine having time to be mad abt that
superstrz superstrz
Sadly there is a label for manly men that being said I truly feel make up is just make up and packaging certainly plays a big role the more have content on here and keep breaking those stereo types hopefully everyone will realize that makeup is just a formula ...... ❤️
Hope Morgenstein '24
glow gel is a face wash
lilmissnerdy 123
lilmissnerdy 123 26 days ago
5:18 There are plenty of straight men who wear makeup, they just prefer to stick with eyeliner or bb cream & concealer because a full base simply is not for them. Why is that such a hard thing to understand & accept?
Maddy More
Maddy More 27 days ago
“That looks like diluted poop.” Nikki... I was eating.
Alex Larson
Alex Larson 27 days ago
I hate the word "unisex." I like "gender neutral" better, and there are more than just two sexes and way more than two genders lol. Pass. Makeup is for everyone who wants to use it!
Paige Du Plooy
Paige Du Plooy 27 days ago
That gel stuff is meant to be rubbed into your face and the little ball things tint your face
Kett Everdeen
Kett Everdeen 17 days ago
But why is it this dark ? Like it can't match her skin tone
chloé mii
chloé mii 27 days ago
make up is already unisex! there’s just stigma around it sadly,
Яeiko FUKK
Яeiko FUKK 27 days ago
Look at South Korea. Men were wearing makeup and taking care of themselves for years now but well 🤷‍♀️🤷‍♂️
marggie rose
marggie rose 27 days ago
Repent. Jesus is returning. We need to be ready by walking in holiness. Don't fall for deception. Don't fall for worthiness. Don't fall for sin.
Briah Nicole
Briah Nicole 27 days ago
Makeup for men but natural. I dont think these people understand that when we say anyone can wear makeup...this isnt what we mean.
Matthew Blixt
Matthew Blixt 27 days ago
I didn’t like they way the first “concealer” didn’t really blend after application. It still looked like the triangles you drew originally. This product isn’t good.
thangerstrings
thangerstrings 27 days ago
femininity is threatening to some people so they have to make it as masculine as possible if they wanna make money off of a wider demographic. I understand why that is silly but marketing is silly anyway and corporations have to rely on how western society works even if it's toxic and literally the root cause of misogyny and gay panic
Mathieu Jules
Mathieu Jules 27 days ago
Even the packaging is useless... I have a NYX concealer (only makeup I use) and the packaging is black. Also the Make Up Forever one ! So for their black circles men have already the choice without this « unisex » makeup
gitte
gitte 27 days ago
sis we don't need unisex makeup? first of all, it aint all that, now is it? the products could've been 10 times better. second of all, makeup is makeup, makeup doesn't scream "only for girls", society did, but now it's already 2019 and boys doing makeup, or non binary people doing makeup, that's just normal. so no one, literally NO ONE asked for that. and calling a shade name "mister" that definitely aint it sis.
Yessy Medina
Yessy Medina 27 days ago
Nikkie por favor ponle subtítulos en español amo tus videos,pero no soy muy buena en el ingles😔
menecarkawan
menecarkawan 27 days ago
I think the glow gel is probably meant to be a bronzer
ishallbelieve23
ishallbelieve23 27 days ago
Where is Dutch word of the day???
Kylie Jacqueline
Kylie Jacqueline 27 days ago
everything's unisex if u don't give a fuck
Tracey Marrero
Tracey Marrero 27 days ago
I agree with you Nikki... Since the beginning of makeup men have been using it also. This was a total money focused collection. There's nothing new or groundbreaking. Everything they made is sold in drug stores around the world except they slapped Givenchy on it and charged $100 for it. 🤦🤦🤦🤦
Sarah Moon
Sarah Moon 27 days ago
I do believe make-up is already unisex and there's no reason to make makeup "specifically for men" and "specifically for women". Makeup is art. There are no paints, colored pencils, oils or anything that are particularly for men or for women. IT. IS. ART. Plain and simple. Now, Nikkie, I love just about all of your videos and I have never EVER been disappointed BUT are you no longer doing Dutch word of the day? It seemed like you were really enjoying that and it brought some of you and your culture into your videos. No matter what you decide, we love you anyways!
QueenMinks28 xD
QueenMinks28 xD 27 days ago
I like it!
Kiwizle
Kiwizle 28 days ago
Cover girl had the first male model...this brands behind lol
holdingbacktheflood
All makeup is unisex. They clearly aimed this at men who want to look natural.
marxalenina
marxalenina 28 days ago
The majority of man would never wear makeup. I appreciate that Givenchy is trying to offer an option that may help them feel more comfortable with doing so. Not everyone is James Charles, makeup is definitely far from being universal in real life.
Maia Mocanu
Maia Mocanu 28 days ago
Love your earring
dirthart29 I A G M W
A bunch of sticks is what they are no self respecting man will want to wear that bunch of goop on his face. My face is me and if the world don't like it they can jump in to a flaming pit and roast for ever ever. If I have pimples? thats me! if I have bags under the eyes? thats me! dark circles around the eyes thats me!
Alan Curtin
Alan Curtin 28 days ago
BOY DE CHANEL
Hi Shannon
Hi Shannon 28 days ago
This is garbage.
Marissa V
Marissa V 28 days ago
Just saying anyone ever notice she sounds like Lana Kane from archer? Lmao
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